Trust score is a quality signal that expresses how reliable a record is.
Inside Prime Decision AI, this score is shaped by:
- source quality,
- verification signals,
- freshness,
- report history
and similar reliability inputs.
Why is it critical?
Different sources can return conflicting data for the same business. Trust score helps the decision engine determine which record deserves priority.
Product impact
- The chance of wrong results goes down.
- Recommendations become more explainable.
- Operations teams can review low-confidence records faster.
Trust score is not enough on its own. It becomes meaningful when paired with deduplication and freshness controls.