Back to blog

POI validation: how we reduce wrong business matches

3/3/2026 · Prime Decision AI

Core POI data problems usually look like this:

  • duplicate records for the same business,
  • moved or permanently closed locations,
  • coordinate drift.

Prime Decision AI applies a multi-layer validation process to reduce these errors.

Main steps

  1. Deduplication: merge candidates using name, distance, and category signals.
  2. Verification signals: user reports and operational review.
  3. Freshness checks: lower the trust score of stale records.

Conclusion

The goal is not simply to collect more records. The goal is to keep records more accurate and more trustworthy.

This reduces wrong business matches inside the En Yakin experience.